10 min read

Why do politicians still use Facebook?

Ahead of the US midterm elections, I built a digital political ad daily tracker that showed how much campaigns still rely on Meta's platforms.
Why do politicians still use Facebook?
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IT'S MONDAY, AND THIS IS DIGITAL POLITICS. I'm Mark Scott, and you find me in Vilnius for the annual EU DisinfoLab conference. I'll also be in Brussels on Oct 8 to moderate this panel discussion on the transatlantic digital relationship (there are a few seats left if you're in town.)

— The US midterm elections on Nov. 3 explain why politicians worldwide still use Meta's Facebook and Instagram as campaign infrastructure to reach voters.

— The Brussels Effect was supposed to export the European Union's regulatory vision globally. But there's one thing to write EU-style rules. It's another to implement them.

— Electricity usage associated with artificial intelligence is expected to more than double, globally, over the next decade.

Let's get started.


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